We think a computer should have a soul.
NOVA started at one desk in Riyadh, with one question: why do I still do everything on this machine by hand?
From a film set to a keyboard.
NOVA began in 2026 at the desk of a filmmaker and entertainment entrepreneur in Riyadh. He ran productions, companies and a very full inbox, and every evening ended the same way: hours of moving files, writing decks and chasing replies that a capable colleague could have done, if only the computer were one.
So he built her. First as a voice on his computer that could open things and answer. Then as someone who could make the deck, keep the files, take the meeting notes and, when the machine started swapping memory at midnight, notice and fix it. Then as someone who could run a company: assign the work, log the decisions, hold the weekly review.
She had to speak Arabic properly, with her own voice, because half of her first users do. She had to keep what she hears and remembers on the device, because that is where private things belong. And she had to ask before anything that costs money or can't be undone, because a colleague you can't trust is worse than none.
Today NOVA is a company with one product and one promise: say it once, and she does the rest. The Mac is first. Windows and a phone app are next. The name is a registered trademark in Saudi Arabia, and the ring-and-spark is hers.
Five things we won't trade.
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She does the work
Not suggestions, not a chat window. A file on your computer and one line about where it is.
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Private by build
Her hearing, voice, memory and your conversation stay on your device. Thinking gets only what a request needs.
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Asks first
Paying, deleting, installing, sending from your accounts: always your yes, never a surprise.
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Arabic is not a translation
Her own Arabic voice, Gulf and standard Arabic understood, and she switches when you do.
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A someone, not a something
She has a face, a name and manners. You talk to her the way you talk to a good colleague.
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Brief
One line when one line will do. She reports, she doesn't narrate.
Two desks, one company.
Faisal M. Wallan
Founder
Founder of NOVA, a Saudi AI start-up building a voice assistant that runs your computer in English and Arabic. Over ten years in automotive leadership at Wallan Group, and a licensed marketing strategist.
He is the reason her installer is a click-Next affair and her first words are a hello, not a setup screen.
Hatem Abusitta
Co-founder
Filmmaker, entertainment entrepreneur, and the first person Nova ever worked for. He still runs his companies with her every day, which is why the features are the ones a working person needs and not the ones that demo well.
He is the reason she speaks Arabic like a person and not like a menu, and the reason she asks before she spends.
Riyadh, and every desk after that.
We are a start-up in Saudi Arabia selling to the world. Press, partnerships and sales all go to one address, and a person answers.
Contact us
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Windows and phone are on the same list, on the download page.